WebRTC World Feature Article

May 22, 2014

OpenClove Introduces FreeMAD Service for Embedding Real-time Video, Voice and Data Communications in Apps


Whether you’re shopping online, taking an online class or just getting in touch with friends and family, real time video, voice and chat communication are becoming integrated into our virtual lives. OpenClove, a provider of cloud-based communications services for Web and mobile applications, expects to see major disruption from real time communication technologies like WebRTC in retail and education industries, and is working to enable developers to bring the next generation of communications functionality into Web and mobile apps. Heard of the Internet of Things? OpenClove is behind an Internet of Apps.

OpenClove recently introduced FreeMAD Service, a free real time communications service that enables applications with in-app video, voice and data communications, and FreeMAD.net, a resource for developers to access open-source code to build native apps for iOS, Android and HTML5/WebRTC platforms. The source code enables developers to build features in Skype or FaceTime.

As an app provider targeting consumers or enterprise users, you want to offer the complete experience, simplicity and value from your app, the company’s website reads. When you allow users to use offboard voice or chat apps, they leave your app, and lose the context of what they are doing on your app. FreeMAD brings that communications module to an app so users can interact directly from the app

"We believe that the power of communications will inherently enhance any mobile app with live user interactivity, and engagement analytics.  By providing the FreeMAD Service, we are empowering innovative app developers to build sophisticated, engaging, and sticky single-purpose apps addressing a range of consumer life-style solutions and enterprise workflows," said Pulin Patel, CEO of OpenClove, in a statement.   

The company’s cloud platform, OpenClove Secure Communications as a Service (SCaaS), is powering the new service, offering multiparty video, mobile bandwidth optimization, global dialing, Web IVR, recording, streaming and peer messaging functionalities.

OpenClove enables real time communications and engagement across multiple industries beyond education and retail, helping enable healthcare, ecommerce, financial services, human resources, social, gaming and collaboration solutions.

Want to learn more about OpenClove? Be sure to attend the WebRTC Conference & Expo, June 17-19 in Atlanta, Ga., and visit the company on the exhibitor floor. OpenClove is a silver sponsor of the event. Stay in touch with everything happening at WebRTC Conference & Expo. Follow us on Twitter.




Edited by Maurice Nagle




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