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July 24, 2014

Weemo Tries to Take the Pain Out of WebRTC

One of the basic tenets of business taught in schools around the world is the need to focus on core product. While businesses might need to field their own accounting departments or run their own PBX phone systems, in an ideal world they should not need to overly focus on these areas unless it brings a distinct business advantage.

The same is true for software development, which is why application programmer interfaces and software development kits have become such an important part of the software world. There’s no need to code low-level system calls and reinvent common subroutines in most cases. Take the code off the shelf and focus on what makes the application unique, not the other stuff.

Even when an app leverages real-time communications and makes it central to its purpose, that doesn’t mean the programmer should have to deal with infrastructure issues and things like relay servers. In most cases, this is not central to the uniqueness of the app.

Weemo understands this need to stick to what matters most in a developer environment, which is why the company has developed a platform for taking the pain out of the backend of WebRTC and real-time communications.

We’re looking for web developers and mobile developers who are interested in creating WebRTC into a native app so that you can have the contextual experience without having to deal with what happens on the backend of the transport layer,” Paul Yantis, VP of marketing at Weemo, told Webrtcworld during the recent WebRTC Atlanta conference.

“What we’re trying to encourage developers to do is evolve into ecosystems where you can replicate the solution many times,” he added.

Weemo’s managed video cloud service attempts to eliminate the challenges with video communication by making it simple to integrate video and real-time communications into enterprise apps. This is done by leveraging WebRTC.

The company’s global telecom-grade WebRTC video service comes with APIs and SDKs to help developers offer real-time communications in their apps on the iOS and Android platforms, and on the web.

“Lots of ISVs are basically looking to create solutions that can be deployed across a large number of doctors, or a number of customer service agents,” he noted, mentioning telemedicine as one area where there is particular interest around WebRTC and real-time communications in general.

In the end, it comes down to focusing on what makes the software unique. And usually that’s not something on the infrastructure level, which is why Weemo and others are there to help developers stick to what is special about their software and not have to fiddle with the common real-time communications issues.

Edited by Maurice Nagle
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