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January 19, 2015

3CX Phone System 12.5 Boasts WebRTC Edge

3CX Phone System is already well known in the industry thanks to its sheer variety of features, contributing to an excellent overall use case. But despite the fact that the 3CX Phone System has already taken awards and accolades to spare, further improvement is on its way. Recently, 3CX announced the launch of 3CX Phone System 12.5, and this new version has a little extra firepower in an area that is itself a rapidly-growing field of communication endeavor: Web-based real time communications (WebRTC).

3CX Phone System 12.5 puts WebRTC to work in two separate ways, ways that have been well known in the field for some time. First, there's video calling; with Phone System 12.5, users get access to a WebRTC call link, which allows those who click on said link to be rapidly connected by video with the party who sent the link. Indeed, it becomes possible to host at least small-scale video conferences thanks to such a link, because the same link can go to multiple recipients. There's also newly-minted support for click-to-call, which works in a similar fashion to the video calling system, but allows the link to use to be posted publicly or included in an email to allow users to make contact instantly with the sender of said link.

These two upgrades alone would be reason enough to consider getting in, but that's not all the company has to offer. There are also a set of new telephony features, including an automatic callback system and the ability to use attended transfers directly from a desktop. A new 3CX Phone Mac client steps up useful features for Mac users, and a new chat feature for 3CX Phone for Windows users also allows for much more rapid connection. Just to round it all out, there's even new support for a variety of other platforms, ranging from AT&T and Deutsche Telekom to even Time Warner Cable.

3CX's CEO, Nick Galea, offered up some comment around the release, saying “Unified communications hasn’t been much more than a buzzword until now. The latest version of 3CX Phone System is set to change all that with our new ad hoc video conferencing and click-to-call function. Customers no longer have to pick up the phone; instead with one click they can be immediately connected for free. This technology offers great benefits for all businesses by enabling them to provide a whole new customer service experience.”

There's quite a bit of customer service value when it comes to the new tools from 3CX Phone 12.5. Click-to-call and video conferencing are both tools of increasing value as more users turn to online and mobile shopping venues to buy just about anything, and being able to offer up immediate answers to customers' questions improves the likelihood that said customers will make the jump to a full purchase. But it's not just about customer experience, either; click-to-call and video conferencing have also made a major splash when it comes to contact both within and between offices as well; the mobile workforce is often seen putting such tools to work as well.

There's a lot of value in the kind of service that 3CX Phone System 12.5 is offering, so it's likely to be pretty well received in the field. Of course, it will have its share of competitors to fend off—this market is too valuable not to have plenty of firms pursuing value therein—but what it's offering should be enough to take out all but the best in the field.

Edited by Maurice Nagle
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