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May 23, 2017

The Many Benefits of WebRTC

A lot of information about Web-based real time communications (WebRTC) has been released in the last several years, thanks to a combination of new developments and applications in the field. Keeping all of that straight would be a challenge for anyone, especially those who want to take advantage of this technology for current business operations. There are a few things to keep in mind when it comes to WebRTC, and a few simple points should help get the most out of this valuable new communications technology. 

For one, know that it works well with Web browsers, and makes these more powerful technologies. Some might think that having Web browsers in employee hands is an open invitation to shirking, but thanks to WebRTC, Web browsers are a powerful communications tool. WebRTC plug-ins are readily added to current Web browsers, and have often been tested in advance for reliability and ease of use. With so many new developments, now is a great time to get in on the field.

Additionally, WebRTC has significant impact on the customer care market. Customers want to be able to use Web-based chat and similar systems as a means to contact companies, and those who want to provide the best in customer experience must in turn take that desire seriously. WebRTC, with its multi-faceted communications capability, can provide several different forms of communications.

WebRTC can even offer reduced business costs. When used as a supplement to remote meetings, it can eliminate at least some business travel, which can be a huge expense for some firms. Plus, WebRTC systems can serve many of the same purposes as some conferencing and collaboration tools, but for significantly less expense thanks to ease of deployment.

Plus, it's possible to put WebRTC to work with cloud computing elements, a point that's increasingly valuable for businesses. It's sufficiently valuable that more and more companies are taking this on, with projections suggesting that over half of the total global WebRTC solution market will be based around private cloud deployment.

That's a lot of benefit in one place, and it's a great sign for anyone looking to bring in WebRTC service. Customers want to use it to get in touch with businesses, and businesses have a great potential to use it to contact other businesses and save big on business travel. As this technology grows—it's still comparatively young yet—it's only going to offer more value and greater numbers of use cases. Good news for anyone who gets in now, as this technology should only add value the farther along it goes.

WebRTC has an excellent potential that it's already realized. It's hardly over yet, though, and we'll see plenty more use for this technology soon. 

If you’d like to learn more about real time communications, be sure to check out TMC and Crossfire Media’s newest conference and expo, Communications 20/20, happening July 18-20 at Caesars Palace in Las Vegas. The event will focus on the next wave of technology and innovations that will transcend the importance of person to person contact, disrupting the future of the entire communications industry. Find out more HERE.

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