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December 23, 2013

Vidyo Delivers on the Promise of Easy Video

The promise of WebRTC is simplicity; something that has historically been sorely absent from the video conferencing market. With WebRTC, any device that includes a Web browser can be used for video conferencing, making video as ubiquitous and easy as email.

In theory.

The trouble is that WebRTC is a new standard, and not all browsers support it yet. Further, the industry standard video codecs that are necessary for WebRTC to reach its promise are still being hammered out. The result is a technology that should make it easier for businesses to videoconference—but one that hasn’t quite grown into its role yet.

That’s where Vidyo comes in.

The company was founded in 2005 on the same basic principle of WebRTC—the notion that video technology should be invisible, not something people needed to think about. Businessmen taking a flight don’t need to think about the principles of jet propulsion, and neither should they worry about latency, error resiliency and firewall traversal when holding a video conference.

“WebRTC holds great promise for in that it makes it very affordable, and very scalable to get out video communication to the masses,” noted a Vidyo rep recently during the company’s demo at the 2013 WebRTC Conference & Expo in Santa Clara, Calif. “But in order to create applications with conferencing, for example, or moderation and all the other capabilities you’re used to in an enterprise-grade video collaboration solution, you still need a backend infrastructure.”

That’s exactly what Vidyo provides. It offers a Web-based audio, video, content-sharing platform that pulls together multiple video technologies from H.264, WebRTC and others into a single suite. It also has developed plugins that work with non-WebRTC browsers, ensuring that everyone can join the conversation even in the early days of WebRTC.

“We provide a platform that is highly scalable, that is used by some of the largest organizations in the world, and we have some of the largest video conferencing deployments in the world today, with thousands and thousands of people using it,” the company rep said during their demo. “The key is that it is all software, with a very rich suite of APIs.”

Use the VidyoGateway, whether in a physical or virtual form, and videoconferencing just works.

The promise of WebRTC may still be a few years off, but Vidyo makes it all “just work” today.

Edited by Rachel Ramsey
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