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January 16, 2014

OpenClove Demonstrates Video Chat Widget


While we’re all familiar with the Internet, many of us are becoming increasingly familiar with the new Web: A place where live video, social networking and visual interactions intersect. It’s a way of interacting that goes far beyond static, non-visual, asynchronous Web interactions, and for many people, it’s nearly as good as face-to-face communication. In some cases, given the extra media thrown into the mix -- it’s even better.

At the WebRTC Conference & Expo held in November in Santa Clara, Calif., one of the participating companies, OpenClove, offered a visual demonstration of the potential of the new Web. Richardson, Texas-based OpenClove, a cloud-based mobile and video solutions provider, offers clients a cloud video platform for live video sharing, chat, social interaction and collaboration across any device, content, service or application.

Alin Jayant, chief strategy officer who is responsible for new business development, demonstrated the company’s multidimensional platform capability for both the enterprise and developers. In particular, he offered a vision of the company’s compelling video chat widget built on WebRTC technology that works across PC, Mac, iOS and Android.

“The cloud allows you to do multiparty compositing and bandwidth optimization down to any SIP or Web RTC endpoint,” said Jayant. “The application we are showing this in is social shopping, and essentially what we’re trying to show out here is how WebRTC has the potential to incite behavioral change in something so simple as shopping.”

Jayant navigated to a designer handbag website, where he offered the example of shopping for a new handbag.

“What happens here is I go in and I’m trying to buy these designer bags,” said Jayant. “But I’m unsure about what kind of designer bag I want to have. I want to be able to get an opinion from my best friend as to what kind of bag I want. So I go in on the site. This is enabled by a few lines of Java Script code which is embedded in there. And I start a call. I ask my friend what he thinks of the bag.”

The friend, who might be a Facebook friend, or someone you contact via email by sending the URL, can be brought in via a live video chat with co-browsing capability.

“We start off with the Web, went into the cloud, got mixed into a composite and came back out, perhaps onto our iPad, which has an SDK [software development kit] integrated in there, so we’re not using a native browser.”

Jayant then demonstrated how a third party might then be brought in to consult for another opinion.

“The point here is not just the communication capability but the power of getting behavioral change associated with the ability communicate,” noted Jayant. “I’m trying to do something simple, like shopping, but I need to have the same experience as if I was in a mall with my friends, trying to do the shopping, but here I am online.”

For retail websites, it allows them to build a virtual world, with social networking capabilities, all integrated into one. The only thing it’s missing from the mall experience (apparently) is the food court and the hassle of finding a parking spot.




Edited by Rachel Ramsey
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