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June 21, 2014

WebRTC World Week in Review

WebRTC technology is rapidly becoming one of the most important tools for business communication. Not only is it a simple method for implementing video conferencing, but the fact that WebRTC is browser-based means that it is compatible with practically any computing device without the need for specific equipment. This makes WebRTC conferencing available to businesses of all sizes, from individual operations all the way up to large enterprises. Here are some of this week's top headlines concerning WebRTC innovation.

One of the leading developers behind the WebRTC industry is TokBox, who is now focused on making the process of implementing WebRTC into apps and other accessible formats seamless, simple and efficient. Since 2007 TokBox has been a leader in the video chat market in both business and social environments. Now that the WebRTC format has evolved, TokBox states that the next step is to implement this technology into apps for efficient calling for business environments. By integrating WebRTC technology into various apps, businesses will have a variety of video calling options for everything from one-on-one communications to large-scale video broadcasts.

One way that developers are gaining access to the knowledge and tools necessary for understanding WebRTC implementation is at the WebRTC Expo IV, which ran from the 17th-19th of June. This expo is specifically geared towards WebRTC beginners, with a special focus on use cases, revenue generation, app development and more advanced topics.

Of course, as WebRTC grows, there are fewer and fewer beginners who need to learn. Several leaders in the WebRTC environment report significant gains in engagement, including Dialogic Inc. who noted that its customers have surpassed the 90 percent WebRTC engagement rate.

Ultimately, WebRTC is so popular because there are practically no barriers to stop companies from implementing it within their workplaces. Indeed, WebRTC is even getting support from VoIP and SIP Trunking providers, as these solutions are already transferring information in over several of the same channels. Put simply, if a company has the architecture for one, they have the ability to implement both. The answer that more and more companies are coming to as they understand how cost effective these solutions are, is simple: why not?

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