WebRTC World Feature Article

September 21, 2013

WebRTC World Week in Review

The growth of Web-based real time communications (WebRTC) continues unabated, and with that comes a lot of new things to discuss in the wider field. There's a lot to keep track of, and with a weekend now at our doorstep, it's a terrific time to settle in, grab a second cup of coffee (Why not? It's the weekend!) and run down some of the biggest news in the week that was with WebRTC.

First, we had a look at GENBAND, and how the company was putting its WebRTC solutions face-forward as much as possible, a trend that GENBAND is carrying on, as the LTE Asia 2013 event arrived. GENBAND showed off its fring mobile over-the-top (OTT) solution, its WebRTC cloud solutions and SMART OFFICE unified communications (UC) systems, including what could be described as GENBAND's flagship system (and the most comprehensive of such system), the SpiDR WebRTC Gateway.

Next, we had a look at how WebRTC was giving a boost to small and medium-sized businesses (SMBs). Specifically, we saw how WebRTC was impacting the operations of five SMBs in particular—FreeCRM, Fresh Tilled Soil, MaxiAmigos, Vacasa Rentals and ZenDesk—by offering access to new services and improved options. Impacts ranging from internal phone systems to external customer contact systems were found, and the implication was clear: WebRTC can be as useful as a company is willing to make it.

While WebRTC is clearly offering a lot of possibilities, yet another possibility emerged that may have some thinking twice about how to actually deploy a WebRTC system. Here, we considered the idea of taking a WebRTC video conferencing system and building it as an embedded Web page. Comparable to the idea of VoLTE, just in a different direction, it serves as a way to take a page out of Google's playbook, so to speak, while at the same time giving webmasters an easy way to work with a WebRTC conference system just on the strength of a single line of code.

Then we had a closer look at Zingaya's VoxImplant, a developer platform that should go a long way in helping to produce various WebRTC apps. Perhaps one of Zingaya's biggest accomplishments, before VoxImplant came its click-to-call system, which allowed users to easily make contact from a website to place orders or ask questions about products and services. VoxImplant, meanwhile, steps things up a notch by allowing for that same kind of real-time communications capability from both Web and mobile apps, giving customers more ways to contact the business.

Finally, we received new word from Twilio, which has already brought out some exciting new options in spite of its relative youth as a company. Only months after completing a Series D funding round, Twilio brought out new products, including Twilio SIP. With Twilio SIP, companies with older SIP hardware can take advantage of cloud-based telephony options, thus precluding the need to buy all new hardware to get in on the advantages of cloud-based telephony. Twilio also announced a new partnership with LiveOps to give restaurants in the United States a new call center option driven by WebRTC.

That was the week that was in WebRTC, and it's clear that this young technology is making some huge strides in terms of overall development. There's lots of room for more, though, and our global online community is constantly in the hunt for fresh news, bringing it right back here for us every week. So be sure to join us back here next week for all the very latest in WebRTC, and every weekend for our Week in Review!


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